Digital signage is any form of business communication where a dynamic messaging device is used to take the place of, or supplement, other forms of messaging. You will find modern digital signage in retail, banks, airports and bus stations, casinos and entertainment venues, doctors’ offices and waiting rooms, and schools and corporate campuses. Virtually any place that has printed signage — bus shelters and payphone booths, shopping malls, the tops of gas pumps — has the potential to improve its worth with an upgrade to digital, dynamic messaging.
Learn how you can use digital signage to boost sales and improve communications within your business or institution. Read our white paper, which covers who benefits from digital signage, the business models and cases for it, and how to measure the effectiveness of ad-based messaging.
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