For a signage application involving 47 stores, Vodafone needed a robust digital signage platform. The appliance it chose was the integrated hardware/software appliance currently sold in the U.S. and elsewhere as the Black Box® iCOMPEL™.
What Vodafone received was digital signage that gave it much greater flexibility in its promotional marketing when compared with the poster advertising it previously used.
Initially, the first benefit the company saw was cost savings— there was no longer the need to print 200 posters to highlight an offer for each individual store. Now, all Vodafone has to do is create an electronic, dynamic promotion and adapt it
for the LCD screen. Once the promotion is approved, it can go live.
Plus, all this work is now done in-house, meaning that offers can be changed within 24 hours—reducing the time to display by up to 80%! This has provided them with greater flexibility to highlight a particular offer in a certain geographic area
or store, fulfilling their tactical marketing objectives.
What's more, the stores now look more professional, and the screens in the storefront windows have given them an opportunity to set up dynamic, full-motion displays that grab shoppers' attention by bringing promotions to life!