As digital transformation for the retail industry continues to shape stores, retailers are shifting their focus to increasing network capabilities to enhance the customer experience. Join Product Marketing Director Kevin Swank and Director of Product Management for AV and Infrastructure Jonathan McCune as they discuss the role of technology in improving ecommerce and the retail experience.
Retailers want to make the customer experience the best it can be both in-store and online. Join Product Marketing Director Kevin Swank and Director of Product Management for AV and Infrastructure Jonathan McCune as they discuss how retailers can manage the customer experience by making it seamless.
Play VideoJoin Product Marketing Director Kevin Swank and Director of Product Management for AV and Infrastructure Jonathan McCune as they discuss the growing importance of analytics in measuring the effectiveness of digital transformation in the retail industry. While analytics is driving the customer experience and the associate experience, it’s ultimate effect is to drive ROI.
Play VideoRetailers are creating intelligent retail spaces in their brick-and-mortar stores. Kevin Swank, Product Marketing Director for the Black Box Global Solutions Integration, explains how the intelligent store is being fueled by cutting-edge technology and analytics to drive new customer experiences.
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