The question isn’t really if brick and mortar stores are dead, but what does the future hold for them. Kevin Swank, Product Marketing Director for the Black Box Global Solutions Integration, explains how intelligence and digital transformation are changing retail and creating more engaging in-store experiences for the customer.
Retailers want to make the customer experience the best it can be both in-store and online. Join Product Marketing Director Kevin Swank and Director of Product Management for AV and Infrastructure Jonathan McCune as they discuss how retailers can manage the customer experience by making it seamless.
Play VideoJoin Product Marketing Director Kevin Swank and Director of Product Management for AV and Infrastructure Jonathan McCune as they discuss the growing importance of analytics in measuring the effectiveness of digital transformation in the retail industry. While analytics is driving the customer experience and the associate experience, it’s ultimate effect is to drive ROI.
Play VideoRetailers are creating intelligent retail spaces in their brick-and-mortar stores. Kevin Swank, Product Marketing Director for the Black Box Global Solutions Integration, explains how the intelligent store is being fueled by cutting-edge technology and analytics to drive new customer experiences.
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