It was agreed that a digital signage network was needed. The AV installers chosen for the job recommended using the integrated hardware/software appliance currently sold in the U.S. and elsewhere as the Black Box® iCOMPEL™ to compile, distribute, and manage content shown on the v-room screens.
These networked appliances were recommended, in part, because they gave Virgin Holidays the ability to show multiple video zones and scroll RSS newsfeeds directly to the displays. What's more, the override capabilities of the appliances would enable Virgin Holidays staff to interrupt any presentation to display up-to-date information about flights ready to depart.
As with all corporate promotions, branding is important. But Virgin Holidays wanted to present its brand in an unobtrusive way to maintain the relaxed atmosphere. This was achieved through a creative layout design, which enabled corporate colors and logos to be shown without dominating the room.
In an additional effort to maintain the tranquil atmosphere, nonurgent security announcements, such as "Please don't leave bags or children unattended" aren't communicated by loudspeaker, as is traditionally done. They are now simply displayed on the digital screens.