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Arrival and departure times change like the weather, and having easy access to up-to-date
information is crucial for air travelers. Yes, leader board screens work, but they're not always
attention grabbing. And it's nice to be able to display a bit more than just a scrolling list of
flights and times. You want to provide video that's not only informative but also
entertaining—which can be particularly helpful at helping passengers pass the time during long
flight delays and layovers. That's where a full-scale digital signage system helps.
Use digital signage to:
• Stream content to fit the room or space.
With the different sized panels and the wide array of plasma, LCD, LED, CRT, and other video
technologies available, you now have the flexibility to set up signage that perfectly fits
your space and lighting. Ceiling-mounted LCDs can be used in seating areas at gates, in
restrooms, and at baggage claim carousels; plasma panels can be used behind counters and as
digital billboards above escalators and moving walkways, in wide concourses, or on walls in
airport malls. Or think big and build a video wall of multiple screens projecting multiple
images or a composite image spread over multiple screens.
• Gain easy advertising revenue.
Business travelers spend a lot of time in airports, and advertisers love them because they're
part of a demographic that buys a lot of high-ticket items. Connect the two and reap
substantial revenue with dynamic digital signage set up to stream ads anywhere this captive
audience goes to pass the time. What's nice is the advertising content itself is provided—
and paid for—by others. But you can get creative, too. Using the latest digital media
player technology, for instance, you can mix paid content with entertainment, stock tickers,
and your own airport-related info—and, if necessary, you can interrupt single or multiple
content feeds to issue important announcements.
• Orient visitors with wayfinding kiosks.
Travelers unfamiliar with your city need directions, inside and outside the airport. Give it
to them through digital kiosks and visitor centers at airport crossways. Along with ads from
local limo and shuttle service providers, hotels, restaurants, and car rental companies, these
kiosks can include local broadcast TV feeds, weather forecasts, and travel advisories, as well
as large-scale maps of the airport, parking garages, and your metropolitan area. To make it an
on-demand experience for visitors, include interactive touch screens that connect them quickly
to the info they need, even in another language.
• Broadcast emergency alerts and instructions.
As part of Homeland Security, airports have put contingency plans in place to deal with a
myriad of threats. Central to any emergency plan is the ability to broadcast accurate and
helpful info to the public fast—and in the most attention-getting way possible. Digital
signage is just the tool for this. Through Hi-Def screens, you can issue evacuation orders and
other instructions in great detail with colorful maps and easy-to-follow arrows and icons.
Instructions can be streamed system wide with the push of a button, even from a remote
location, and content can be updated quickly to match current conditions. And by being able to
disseminate accurate info quickly, you can prevent undue panic when false alarms occur.
• Enable a faster flow of foot traffic.
Everyone's rushing to get through the security checkpoints. Giving advanced warning to
passengers on what to expect can expedite the process. Traditional static signage can only
communicate so much. Instead, use a series of colorful digital signage displays, with bold,
bulleted instructions, video images, and audio voiceovers to remind travelers entering the
airport of what's not permitted on flights and to better explain the screening process ahead.
Digital signs showing the same instructions in different languages also help. Flyers will
thank you, and shorter queues mean fewer missed flights.
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